A visual identity for a creative society
UAL FOR ALL
UAL FOR ALL is a student-led society at University of the Arts London, where students work with various charities and communities to organize and run creative workshops. The society needed a modern, playful identity that could visually communicate the friendly and community-focused approach they have.
The guiding principle behind this project was to depict a welcoming, simple, and vibrant aesthetic. To achieve this, I developed a visual identity centered around basic shapes, symbolizing the creativity and playfulness of the workshops.
The generative design of the visual identity lends itself seamlessly to social media content. The versatile shapes, combined with bold typography, can be arranged in countless creative ways, while the four-color palette ensures the visual language remains distinctive and consistent.
