Playful illustrations for a tuition company
The One Tuition
Learning can be playful and exciting!
These illustrations are part of a project with a UK-based tuition company, “The One Tuition”. When creating the visuals, I wanted to reflect the company’s friendly, mentorship-based approach to tutoring, as opposed to purely academic education.
How can learning be visualised as fun, friendly and playful?
The One Tuition wanted their website's illustrations to make them stand out alongside other tuition companies — they wanted the illustrations to create a consistent, recognisable visual language that could then become a part of their branding, all while appealing to an audience of young pupils, and making their learning experience even more enjoyable.
Colours, characters and communication
Inspired by the visual approaches in Headspace and Dumb Ways to Die, I wanted to stray away from the predictable, flat illustrations that one would usually expect on academic platforms, and give the company a unique and playful voice that could then communicate with the potential students.
