Samsung KX — Home of Innovation: HOMEFORMATION
Samsung KX — Home of Innovation:HOMEFORMATION
Home isn’t something instantaneous – you build it up, and your memories are the building blocks. Sometimes, a place can stop being your home – but after you lose your home, once it gets completely deconstructed, you begin creating a new one, brick after brick.
Times are changing, but the concept of a 'home' always remains the same. It’s a collection of memories associated with a certain time and place in your life, a reflection of your experience. A home isn’t something you get. It’s something you create.
This animation was made for the Samsuing Home of Innovation brief, and chosen as one of the winners.